I’m Patsy Gillispie

Awards & Recognitions

I led the creative efforts for many great projects. Some award winners are listed below.

Work Experience

Broce Manufacturing
MARKETING MANAGER

• Determined all creative direction from concept development to completion. This included rebranding much of their printed materials, including banners for shows and did a complete overhaul of the company website.
• Writing press releases, blog posts, editing and reviewing copy.
• Manage their social media with a focus on inbound marketing.
  • Increased their following substantially and have established monthly marketing campaigns.
• I worked with the CEO and VP of Operations to develop a sales promotion campaign that is delivered to our dealers and rental houses. This campaign includes training videos and how-to documents for install.
  • Within the first month, we sold 3 times the parts over what was normally done in a year.
• Develop and execute best practices for the sales CRM. Working daily with the sales team to clean up and reorganize the system to be more effective and useful in marketing to customers and potential customers.

Trevo LLC
INTERNATIONAL PRODUCT MARKETING DIRECTOR

• Managed, trained and supervised the product marketing, web and social media staff for the company.
• Oversaw the global marketing initiatives for over 31 countries and languages. This also included providing direction to managers and sales staff in various locations around the world.
  • While there, I reduced marketing spends which lead to a significant cost savings of $108,000 forecasted for 2017.
• Provided overall concept, art direction and strategy for all initiatives including video production and materials development.
• Packaging design and redesign for delivery of products based on country requirements for advertising.
• Spearheaded the rebrand and design of all marketing materials as well as established a company brand guide.
• Planned all US and international marketing promotions/campaigns that changed quarterly for the sales team. This included strategy, design direction and budgeting.
• In addition to the marketing initiatives, I worked with the business development team to help launch product and general operations in Japan and Europe. Much of this included contract reviews and understanding laws / regulations as it pertained to advertising for MLM based companies in foreign countries.

BigWing Agency
AGENCY WEB MANAGER

• Recruited from Dallas to hire, train and build the web design and development team for the digital media division which was new for the agency.
• Oversaw and managed the creative process for BigWing and former OPUBCO clients from concept development to production.
• Determined requirements, design strategy & creative direction and best practices for implementation in both design and development projects.
• Directly responsible for writing proposals & SOWs, preparing presentations for clients, budgeting and developing wireframes.
• Coordinated cross-team initiatives with SEO, SEM and social media management teams when needed for projects.
• Lead and mentored a team of creatives: UX designer, web designers and developers (in-house and off-shore)

Zale Corporation
E-COMMERCE SPECIAL PROJECTS LEAD

• Primary responsibility was to manage and lead the web design project for the E-Commerce division. I successfully helped launch the mobile site for Zales.com in 2011. As the lead for that project, I wrote and reviewed requirements and created UI design comps for the project developers. I was also responsible for coding functionality and quality control for e-commerce web stores and online marketing vehicles.
• Review weekly with the executive team and merchants the upcoming email and homepage schedules and designs. Critique and examine for issues, errors and copy changes.
• Work closely with marketing to coordinate web and print campaigns. Part of the marketing review committees for upcoming brand collections and products, which include agency review.
• Work with Information Architect on future platform needs and transition plan.